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Sunday, November 15, 2009

photo shopping the commercials

May there ever be an adman.
I can't even tell you what the sponsor for this silliness is, for sure. I think it's Comfort Inn.
The ad features an obvious Circ'd'soleil performer swinging on a drapery, for heaven's sake.
When the ad first aired, there was a problem: the performer stripped down to her underwear to do her swinging, and she was wearing a simply awful bra.
Enter photoshop. A year or so later, she is clad sensuously, except in the last frame. There, the mutli-strap old bra is evident. Go figure.
In the second Comfort Inn pitch, we are expected to believe that an exotically clad and made up woman is on a business trip. Sure. She's another circus performer.
Actually, the ads are pretty clever. They just defy reality. And neither one (nor the guy spinning dinner plates) have anything to do with me, my business travel, nor my life.
And as for photoshopping, give me the Geico gekko every time.